Resume
Experience
Substack Manager / Social Media Assistant
The Rivki Report – Toronto, Canada (Remote, Part-Time)
May 2025 to Present
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Manages Substack newsletter formatting, scheduling, and publishing
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Grew the subscriber base from 500 to 800+ through consistent, on-brand content and newsletter strategy
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Plans and schedules Instagram content to align with Substack posts and seasonal themes
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Supports editorial flow, ensuring visuals and messaging stay true to the brand’s tone and style
Social Media & Marketing Manager
Amour Fou Marketing Solutions – Philippines (Remote)
Sept 2022 to April 2025
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Founded and led a digital marketing team of two assistants
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Managed content, Meta ads, and digital strategy for clients in real estate, F&B, and e-commerce
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Increased engagement by 60–70% for a real estate client, with 2–3 inquiries converted into actual clients within a 6-month campaign
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Built Facebook pages from scratch for a local restaurant (now 5.7K+ likes) and an online shop (4K+ followers), establishing their digital presence and audience growth
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Planned and executed Meta ad campaigns to drive reach, conversions, and brand visibility
Marketing Manager
Lockbaud – Kansas City, USA (Remote)
Nov 2022 to Feb 2023
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Managed social media content, outreach, and paid ad campaigns
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Created blog articles, visual assets, and SEO-friendly web content
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Assisted with website adjustments, brand voice alignment, and campaign planning
Education
Bachelor of Science in Business Administration major in Marketing and Advertising Management
De La Salle University - Dasmarinas | 2011-2017
My academic background sparked my passion for marketing, which I’ve since expanded through real-world experience in digital strategy and social media.
Certification
Registered Marketing Professional
JA Philippines, Inc. - A member of JA Worldwide
2015-2016
Skills
Marketing & Strategy
Social Media Management
(Fb/IG/Tiktok/Threads)
Content Planning & Scheduling
Meta Ads (Facebook Ads Manager)
Audience Targeting & Campaign Strategy
Content & Communication
Copywriting & Caption Writing
Newsletter Planning
Email Marketing (Substack, Mailchimp, Flodesk basics)
Blog Writing & SEO Content
Tools & Platforms
Canva
Meta Business Suite
Substack
Google Docs/ Sheets
Notion
Wordpress